booksummaryearth

The Ultimate Sales Machine     is constantly recommended by top marketers and salespeople. Without them, the book is just a collection of generic advice that you wouldn’t remember. So I just included as many stories as I could without driving myself crazy, or spoiling the book too much. Here we go: 1. REFRAME THE CONCEPT OF “SALES” — IT’S NOT JUST ABOUT GETTING SOMEONE TO GIVE YOU MONEY. INSTEAD, ADD VALUE. EVERYTHING ELSE WILL FALL INTO PLACE. Superstar salespeople play a longer game than average joes. They start from a mindset where they genuinely seek to make people’s lives more enjoyable.  When they become a trusted resource, even a friend, and the sales will inevitably follow. Chet puts this into action with content marketing and drip campaigns, and tells several anecdotes of successful examples throughout the book: “WE NEED YOU TO BE SUCCESSFUL” Chet was once hired by a hardware supplier who was struggling to get more sales from a certain set of manufacturing companies. So he com

Give and Take   by Adam Grant  “ Every time we interact with another person at work, we have a choice to make: do we try to claim as much value as we can, or contribute value without worrying about what we receive in return? ” We  probably  know that hard work, passion, luck, and talent all play a major role in determining how successful  We ’ll be in our working life. But did We know that there’s another factor – our  reciprocity style – that is just as important, if not more important?  all about this newly emerging factor of success in his brilliant book Givers, Matchers, Takers There are three main types of interaction, three different reciprocity styles: Takers, Givers, and Matchers: “Takers have a distinctive signature: they like to get more than they give. They tilt reciprocity in their own favor, putting their own interests ahead of others’ needs.” Takers believe the world is a competitive, dog-eat-dog place. They believe in succeeding by being better than others. They feel lik