The Ultimate Sales Machine Book summary
The Ultimate Sales Machine Book summary A little background on the author, Chet Holmes. He worked for Charlie Munger, Warren Buffett's billionaire business partner. Berkshire Hathaway's portfolio companies were the test lab for many of the techniques. Chet doubled revenues for one of their businesses three years in a row, eliciting the following response from Charlie: "Chet, are you sure we are not lying, cheating or stealing? In all my years in business, I've never seen anything like this." Keep in mind this was a business in a declining industry--print advertising. The Ultimate Sales Machine draws from Chet Holmes' expertise shaping sales and helping firms grow. In this summary, we’ll highlight the key facts you should take away from this great read. In The Ultimate Sales Machine, Holmes defines and highlights twelve key strategies for running and turbocharging a successful business. These lessons have a wide scope, but focus on specifics such as ti...