Start with why summary
Start with why The ability to inspire those around you and to achieve remarkable things starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. Those who start with WHY never manipulate, they inspire. The Five Big Ideas Your WHY is your purpose, cause or belief. Every inspiring leader and organization, regardless of size or industry, starts with WHY People don’t buy WHAT you do, they buy WHY you do it. Knowing our WHY is essential for lasting success and the ability to avoid being lumped in with others. When your WHY goes fuzzy, it becomes much more difficult to maintain the growth, loyalty, and inspiration that helped drive your original success. Start with Why Summary Great leaders are able to inspire people to act. And those who are able to inspire give people a sense of purpose or belonging that has little to do with any external incentive or benefit to be gained. “Most businesses today are making de...